Preach

I had the amazing opportunity to assist BLK, the Black Employee Resource Group at Goodby Silverstein and Partners, with a project for Black History Month titled Preach. Through a series of questions meant to spark important and sometimes funny conversations, the Instagram card game is meant to showcase the diversity of Black culture and highlight the fact that Black people are the furthest thing from a monolith.

The game consists of two different rounds: Rapid-Fire, which prompts users to answer quick yes or no questions and Speak On It, which asks users to answer open-ended questions.

Game design by me.

Selected as Editor’s Pick in Creativity in Ad Age.