Intel® Gaudi® 3
AI Accelerator:
The Intel® Gaudi® 3 AI Accelerator was set to debut in less than three weeks and Intel needed to make a big splash on social media—and quick.
So we thought, what if we advertised the launch of an advanced AI microchip like the rollout of a major blockbuster film?
The campaign was well-received, becoming one of the brand’s top-performing posts on LinkedIn and helping the Intel AI channel garner over 1.5M impressions in Q3.
Partner: Nicco Rosato
We generated buzz by teasing content a week before launch.
a day before the release, we dropped the official trailer.
and Announced
some standout partnerships on our social handles.
then We released a post-launch video to drive home product benefits.
